{"id":13443,"date":"2025-05-22T14:30:34","date_gmt":"2025-05-22T12:30:34","guid":{"rendered":"https:\/\/digitalhubindustry.de\/veranstaltungen\/marketing-of-the-future-ai-as-a-creative-sparring-partner\/"},"modified":"2025-05-22T14:30:34","modified_gmt":"2025-05-22T12:30:34","slug":"marketing-of-the-future-ai-as-a-creative-sparring-partner","status":"publish","type":"event","link":"https:\/\/digitalhubindustry.de\/en\/veranstaltungen\/marketing-of-the-future-ai-as-a-creative-sparring-partner\/","title":{"rendered":"Marketing of the future: AI as a creative sparring partner"},"content":{"rendered":"<div class=\"em em-view-container\" id=\"em-view-332694296\" data-view=\"event\">\r\n\t<div class=\"em em-item em-item-single em-event em-event-single em-event-257 \" id=\"em-event-332694296\" data-view-id=\"332694296\">\r\n\t\t<section class=\"em-item-header\">\r\n\t<div class=\"em-item-meta\">\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t<section class=\"em-event-when\">\r\n\t\t\t\t<h2>When<\/h2>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-date em-event-meta-datetime\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\r\n\t\t\t\t\t18. June 2025\u00a0\u00a0\u00a0\u00a0\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-time em-event-meta-datetime\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-clock\"><\/i>\r\n\t\t\t\t\t14:00-17:00\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\r\n\t\t\t\r\n\t\t<\/section>\r\n\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t\r\n\t\t\t<section class=\"em-event-where\">\r\n\t\t\t\t<h2>Where<\/h2>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-location\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\r\n\t\t\t\t\t<a href=\"https:\/\/maps.app.goo.gl\/AdPRucjqzrX55mTx7\" rel=\"nofollow noopener\" target=\"_blank\">\r\n\t\t\t\t\t\tDIGITAL HUB INDUSTRY<br>\r\n\t\t\t\t\t\tKonrad-Zuse-Stra\u00dfe 6a<br>\r\n\t\t\t\t\t\t28359\r\n\t\t\t\t\t\tBremen \r\n\t\t\t\t\t<\/a>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/section>\r\n\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t\t\t\t\t\t<button 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elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b48845b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7cfa5a\" data-id=\"f7cfa5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b9253 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"59b9253\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"635\" height=\"1077\" src=\"https:\/\/digitalhubindustry.de\/wp-content\/uploads\/2025\/05\/digitallotsen-marketing-ki-workshop-2025.webp\" class=\"attachment-medium_large size-medium_large wp-image-13437\" alt=\"\" srcset=\"https:\/\/digitalhubindustry.de\/wp-content\/uploads\/2025\/05\/digitallotsen-marketing-ki-workshop-2025.webp 635w, https:\/\/digitalhubindustry.de\/wp-content\/uploads\/2025\/05\/digitallotsen-marketing-ki-workshop-2025-177x300.webp 177w, https:\/\/digitalhubindustry.de\/wp-content\/uploads\/2025\/05\/digitallotsen-marketing-ki-workshop-2025-604x1024.webp 604w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ad68a elementor-widget elementor-widget-heading\" data-id=\"37ad68a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Registration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab0ef1 elementor-icon-list--layout-traditional 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data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a75905 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"3a75905\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-51b1099\" href=\"https:\/\/de.linkedin.com\/company\/digital-hub-industry\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e257c39\" href=\"https:\/\/www.instagram.com\/digitalhubindustry\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-951013d\" data-id=\"951013d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc060e1 elementor-widget elementor-widget-heading\" data-id=\"cc060e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">When AI becomes a sparring partner in idea generation \u2014 what does that bring to everyday marketing operations? In this hands-on workshop, you will work with experts to explore how AI tools can support your marketing strategy \u2014 from target group analysis to campaign optimization. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f71399 elementor-widget elementor-widget-text-editor\" data-id=\"6f71399\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Together with the Transfer Center for Artificial Intelligence <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"http:\/\/bremen.ai\/\" rel=\"noopener noreferrer nofollow\" data-token-index=\"1\" target=\"_blank\"><span class=\"link-annotation-unknown-block-id-197875916\">BREMEN.AI <\/span><\/a>and Digitallotsen Bremen, you will develop a complete marketing strategy &#8211; practical and data-based. You will analyze target groups, define USPs, plan the customer journey, design smart campaigns and evaluate the results. The focus is on concrete application, collaborative work and real know-how transfer.  <\/p><p>The workshop is designed for everyone who is actively involved in marketing \u2014 whether in project management, development, design, editing or content creation. The only requirement is that you already have some experience with AI tools such as chatbots. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\r\n<\/section>\r\n\r\n\r\n<div class=\"elementor-button-wrapper\">\r\n\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/en\/events\/\">\r\n\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t<span class=\"elementor-button-text\">Back to the list<\/span>\r\n\t\t<\/span>\r\n\t<\/a>\r\n<\/div>\t<\/div>\r\n<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>18. June 2025 @ 14:00-17:00 &#8211; <\/p>\n<p>Rethinking marketing \u2014 Designing creative processes and developing data-supported strategies with AI.<\/p>\n","protected":false},"author":12,"featured_media":13435,"template":"","meta":{"inline_featured_image":false},"class_list":["post-13443","event","type-event","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/events\/13443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/users\/12"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/media\/13435"}],"wp:attachment":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/media?parent=13443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}