{"id":15064,"date":"2026-06-17T12:24:57","date_gmt":"2026-06-17T10:24:57","guid":{"rendered":"https:\/\/digitalhubindustry.de\/?post_type=event&#038;p=15064"},"modified":"2026-06-17T14:19:27","modified_gmt":"2026-06-17T12:19:27","slug":"ai-marketing-opportunities-for-smes-2","status":"publish","type":"event","link":"https:\/\/digitalhubindustry.de\/en\/veranstaltungen\/ai-marketing-opportunities-for-smes-2\/","title":{"rendered":"AI &#038; People: Why Do AI Projects Fail?"},"content":{"rendered":"<div class=\"em em-view-container\" id=\"em-view-1681023239\" data-view=\"event\">\r\n\t<div class=\"em em-item em-item-single em-event em-event-single em-event-418 \" id=\"em-event-1681023239\" data-view-id=\"1681023239\">\r\n\t\t<section class=\"em-item-header\">\r\n\t<div class=\"em-item-meta\">\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t<section class=\"em-event-when\">\r\n\t\t\t\t<h2>When<\/h2>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-date em-event-meta-datetime\">\r\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\r\n\t\t\t\t\t5. 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elementor-widget-heading\" data-id=\"15777ee2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29eac108 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"29eac108\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-51b1099\" href=\"https:\/\/de.linkedin.com\/company\/digital-hub-industry\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-e257c39\" href=\"https:\/\/www.instagram.com\/digitalhubindustry\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-32f7c5a6\" data-id=\"32f7c5a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ee3310 elementor-widget elementor-widget-heading\" data-id=\"36ee3310\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\">Many AI projects fail not because of technology, but because of organizational and cultural challenges.<\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3f97b8 elementor-widget elementor-widget-text-editor\" data-id=\"5e3f97b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">Technology is rarely the problem \u2013 a lack of acceptance, unclear responsibilities, or insufficient employee involvement often prevents the successful use of AI. In this workshop, you will learn how to create acceptance, involve employees, and establish AI governance \u2013 legally compliant and aligned with the EU AI Act. <\/span><\/p><p>Benefits:<\/p><ul><li>Causes of AI project failure<\/li><li>Acceptance and team involvement<\/li><li>Avoiding shadow AI<\/li><li>EU AI Act-compliant AI governance<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\r\n<\/section>\r\n\r\n\r\n<div class=\"elementor-button-wrapper\">\r\n\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/en\/events\/\">\r\n\t\t<span class=\"elementor-button-content-wrapper\">\r\n\t\t\t<span class=\"elementor-button-text\">Back to the list<\/span>\r\n\t\t<\/span>\r\n\t<\/a>\r\n<\/div>\t<\/div>\r\n<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>5. August 2026 @ 14:00-17:00 &#8211; <\/p>\n<p>Why do AI projects fail? Learn how to create acceptance, involve employees, and establish AI governance.<\/p>\n","protected":false},"author":12,"featured_media":15066,"template":"","meta":{"inline_featured_image":false},"class_list":["post-15064","event","type-event","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/events\/15064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/users\/12"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/media\/15066"}],"wp:attachment":[{"href":"https:\/\/digitalhubindustry.de\/en\/wp-json\/wp\/v2\/media?parent=15064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}