When AI becomes a sparring partner in idea generation — what does that bring to everyday marketing operations? In this hands-on workshop, you will work with experts to explore how AI tools can support your marketing strategy — from target group analysis to campaign optimization.
Together with the Transfer Center for Artificial Intelligence BREMEN.AI and Digitallotsen Bremen, you will develop a complete marketing strategy – practical and data-based. You will analyze target groups, define USPs, plan the customer journey, design smart campaigns and evaluate the results. The focus is on concrete application, collaborative work and real know-how transfer.
The workshop is designed for everyone who is actively involved in marketing — whether in project management, development, design, editing or content creation. The only requirement is that you already have some experience with AI tools such as chatbots.
