How can marketing strategies be developed more quickly, accurately, and effectively? This workshop will show you how to integrate AI into your processes as a creative sparring partner—in a practical and application-oriented way.
Artificial intelligence is changing marketing — and opening up new opportunities to develop strategies more efficiently and in a more targeted manner. In this workshop with Anna Cordes, transfer manager for digital innovations, you will learn how to use tools such as ChatGPT and other AI assistants in a targeted manner in your work.
From target group analysis and content creation to campaign optimization, you will discover specific areas of application, methods, and best practices for integrating AI into your marketing processes in a meaningful way. The focus is on practical implementation and creative collaboration with technology. The event is aimed at anyone who wants to use digital tools strategically for their marketing, regardless of industry or experience.
