AI can make everyday marketing much easier – but generic “AI slop” can quickly breed distrust and rejection among your audience. This workshop shows you how to use Artificial Intelligence deliberately, without your brand suffering as a result.
The focus is on content creation, audience analysis, personalization, and campaign planning across the entire marketing value chain. Through concrete use cases, you’ll gain insights into current possibilities and learn how AI can meaningfully support your marketing work – without your brand suffering as a result.
The Transfer Center for Artificial Intelligence is co-financed by the European Regional Development Fund (EFRE). More information at https://transferzentrum-bremen.ai/der-europaeische-fonds-fuer-regionale-entwicklung-efre/ (German only)
